DirectCONNECT is a seamlessly integrated system that maximizes your marketing impact. Instead of just sending out a mailing, DirectCONNECT consists of Direct Mail, Mail Tracking, Online Ads, and Call Tracking.
Why Should I Use DirectCONNECT from Allegra?
DirectCONNECT combines direct mail with the raw power of Google marketing to get you a better return on your marketing investment. Instead of just utilizing traditional direct mail, which we all know works, DirectCONNECT tracks mail, tracks and records phone responses, tracks online responses and automatically follows up with online advertisements. Each of these aspects are essential to the maximum success of a campaign. Do you have access to get all of these services individually? The answer is yes. However, DirectCONNECT is the only software that brings everything together under one integrated dashboard system. So why reinvent the wheel? We have tested it, perfected it, and it has been proven to work! We did it first and we do it best. So stay ahead of the curve and start to really utilize the power of DirectCONNECT.
DirectCONNECT includes four features in one package. Old-school direct mail only operates on one. DirectCONNECT is a seamlessly integrated system that maximizes your marketing impact. Instead of just sending out a direct mailing, DirectCONNECT consists of Direct Mail, Mail Tracking, Online Follow-up Ads, and Call Tracking. Here’s how it all fits together:
Step 1: Your Mail Pieces Are Sent
Direct mail pieces are mailed to your target market. This tried and true marketing medium produces results by delivering your artfully designed and clearly written marketing message right to your prospect’s mailbox.
Step 2: Mail Pieces Are Tracked
Using a cutting edge barcode technology system we designed ourselves, we track the mailing process of your order. You can log in anytime to know exactly when your cards are due to arrive, so you can plan for the influx of new customers.
Step 3: Automatic Online Follow-up through Google
Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system. Through our partnership with Google, text and image ads matching your direct mail piece follow your website visitors around the internet after they leave your site. So if prospects don’t take the desired action (fill out a form, buy, etc.) on your website the first time, you stay in front of them until they do. No leads left behind. (Dentists and other practices check out DirectCONNECT New Patient Edition)
Step 4: Phone Call Tracking
We use a unique phone number to track the number of calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages. It also records calls so you can check for quality in your lead reception and sales processes.